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Understand your health and take action to improve with Fitbit Charge 3 – an advanced health and fitness tracker that uses 24/7 heart rate and personalised insights to reveal what's below the surface.

• 24/7 Heart Rate Tracking
• Contactless payments
• Water Resistant to 50M
• Fitness & Sleep Tracking
• Smartphone Notifications
• Up to 7 Days of Battery Life

Know yourself on a whole new level

Fitbit Charge 3 reveals insights about your body, your fitness and everything in between – because the better you know yourself, the better you can be.

Reveal more about your health and your heart

• 24/7 Heart Rate: Charge 3 uses our most advanced heart rate sensors and algorithms to uncover meaningful insights on your heart.
• All Day Calorie Burn: Know how many calories you’re really burning and use what you learn to reach your goals.
• >Real-Time Heart Rate Zones: See when you’re in Fat Burn, Cardio or Peak zones to make the most of every workout.

Track way more than steps

• Auto Sleep Tracking: See how long you’re in light, deep and REM sleep and get personalised insights to learn how to get better rest.
• Female Health Tracking: Use Fitbit Charge 3 with the Fitbit app to track periods, record symptoms and estimate ovulation and fertility windows.
• Fitbit App Dashboard: Set goals, find inspiration, connect with friends and get a snapshot of your health and fitness all in one place.

Get guidance to make moves on your goals

The more you wear Charge 3, the more you learn about yourself and your workouts so you can start making changes that matter.

Understand your activity and boost your workouts

• Automatic Exercise Recognition: Exercises like runs, swims, elliptical, sports and more are automatically recorded for you with SmartTrack.
• Over 15 Goal-Based Exercises: Choose from run, bike, swim, yoga, circuit training and more, then set a goal and get real-time stats.
• Real-time Pace and Distance: Connect Charge 3 with your phone's GPS to see pace and distance on screen during outdoor runs and rides.
• Water Resistant to 50M: Charge 3 is water-resistant up to 50M so you can track time in the pool or wear it in the shower.
• Reminders to Move: Know how long you’ve been active throughout the day and get the nudge you need to move if you’ve been sitting for too long.
• Personalised Guided Breathing: Find moments of calm throughout your day with guided breathing sessions based on your heart rate.

Get your favourite smart features, right on your wrist

This advanced health and fitness tracker is packed with smart features that are compatible with iPhone, Android and Windows phones. Windows compatibility coming soon.

Stay connected to your day

• Smart Experiences: With Fitbit Charge 3, everyday smart experiences like calendar and weather are just a tap away. Calendar app coming soon.
• Notifications & Quick Replies: Get call, calendar, text and smartphone app alerts. Plus, send quick replies to messages – coming soon to Android only.
• Fitbit Pay: Add your cards to the Fitbit app, then use Fitbit Pay to make easy, secure payments on-the-go. Only on special editions.

Wear it around the clock

• 7 Day Battery: A multi-day battery life keeps insights and inspiration coming day and night. Varies with use and other factors.
• Smarter, Sharper Touchscreen: The large, back-lit display automatically adjusts to lighting conditions so you can easily see stats at any time of the day.
• Durable, Lightweight Design: With aerospace-grade aluminium, a smooth-flush case and Corning Gorilla Glass 3, Charge 3 is comfortable and durable.

Energise your day with Charge-a high-performance wristband that's with you all the time, delivering real-time fitness stats right on your wrist. OLED display shows you steps taken, distance travelled, calories burned, stairs climbed and active minutes. Stay connected throughout the day with Caller ID.

Train smarter and go farther with Fitbit Surge - a fitness Super Watch from Fitbit. Reach your peak performance with built-in GPS, continuous heart rate and all-day activity tracking and sleep monitoring. And stay connected with text & call notifications, music control and more.

Fitbit Surge includes all the breakthrough features of Fitbit Charge and Fitbit Charge HR, plus:

• Built-in GPS delivers stats like pace, distance, elevation, split times, route history and workout summaries for smarter training
• Records multi-sport activities like running, cross-training and strength workouts; see comprehensive summaries with tailored metrics, workout intensity based on heart rate and calories burned
• Smartwatch features including Caller ID, text alerts and mobile music control let users train smarter and stay focused right from the wrist
• Eight sensors - GPS, 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate monitor, altimeter, ambient light sensor and touch screen-working harmoniously to give users the most advanced tracking in the thinnest, lightest design on the market
• Backlit LCD touch screen display with customizable watch faces, makes it easy to navigate through real-time stats, workout apps and alarms
• Up to 7 days of battery life - Surge is specially designed with battery efficient technology, so you can track a work week or a marathon on just one charge

Move to the beat of you with a slim heart rate wristband that tracks activity, sleep and exercise, displays notifications & sends Reminders to Move. With special editions, accessory bands and designer collections, you can wear Alta HR wherever life takes you.

Features:

• Steps, Calories & Distance
• Auto Sleep Tracking & Sleep Stages
• Battery Up to 7 Days
• Clock
• Interchangeable Bands
• PurePulse Heart Rate
• SmartTrackAuto Exercise Recognition
• Call, Text & Calendar Alerts
• Reminders to Move
• Cardio Fitness Level

PurePulse Heart Rate

Heart rate is a powerful tool that can help you reach your goals faster. PurePulse tracks it continuously on your wrist, without a chest strap.

• Gain insight into your health: See how working out more can impact your resting heart rate, a key indicator of cardiovascular health.
• Make the most of each workout: Use heart rate zones to see how hard you’re working during exercise and dial your effort up or down.
• Better calorie burn tracking: By measuring your heart rate all day and during workouts, you get a more accurate measure of your calorie burn.

From walks to workouts, track it all

• Steps, Calories & Distance: Track your all-day activity, and tap the OLED display to see how close you are to your daily goal.
• SmartTrack Auto Exercise Recognition: Alta HR auto-detects workouts like running, elliptical, biking and more, and logs them to your dashboard.
• Battery Up to 7 Days: A single charge gives you up to 7 days of battery life—so you can plug in less, and move more.

Get a better night’s sleep

• Auto Sleep Tracking & Alarms: Automatically track your sleep duration and consistency. Then wake up peacefully with a silent alarm.
• Sleep Stages: Using heart rate, Alta HR shows your time in light, deep and REM sleep to help you understand your sleep quality.

Designed smart, to make life seamless:

• Call, Text & Calendar Alerts: Receive call, text and calendar notifications on display, so you never miss the messages that matter.
• Customizable Clock Faces: Choose your clock display based on the stats you want to see and the design that suits your taste.
• Reminders to Move: Get friendly on-screen messages that encourage you to reach mini-goals of 250 steps each hour.

Find inspiration with the #1 health and fitness app

• Personal Goal Setting: The Fitbit app uses your data to help you set tailored goals for steps, exercise and more.
• Health & Fitness Guidance: Get video workouts right on your phone with personalized recommendations based on your Fitbit activity.
• Manage Nutrition: Log your food intake and see your calories in vs. calories out to stay on track toward your goals.
• Track Your Weight Trends: Measure your weight, BMI & body fat stats and sync them wirelessly with the Fitbit Aria Wi-Fi Smart Scale.
• Sync Wirelessly: Alta HR syncs automatically to 200+ iOS, Android and Windows devices.

Hear what moves you with powerful audio, a comfortable fit and a durable design that you can count on.

Wireless headphones made for workouts

Sweatproof, small and seriously durable, Flyer gives you freedom and confidence to take on your toughest workouts.

• Take on any element: With a durable design, integrated buttons and hydrophobic nano coating that’s rain, splash and sweatproof, Flyer was made to withstand even your toughest workouts.
• Wear it anywhere, with anything: Unique, low-profile and lightweight, these headphones are small and versatile enough to wear all day, during high-intensity exercise and even with glasses or helmets.
• Control your songs: The 3-button control box lets you easily adjust the sound of your music and pause or change songs.

Customise your fit for comfort and security

With interchangeable ear tips, wings and fins, you can create the optimal headphones for comfort, security and sound quality.

• Made to stay in place: With integrated wings and fins that sit securely and comfortably inside the ear, these headphones will stay put no matter what workout you’re putting them through.
• Multiple sizes, One that’s right for you: No one’s ears are the same. But everyone deserves the same great comfort, security and sound. All of that comes from the right fit.Every pair of Flyer headphones includes different sizes for ear tips, wings and fins – so you can mix and match to find the size that’s right for you.
• Security comes from the wings and fins: You don’t stay in one place during workouts, but your headphones should. Flyer will, thanks to innovative and proprietary wings and fins that hug the natural shape of your ear and stay secure during exercise.
• Good sound starts with a snug ear tip: Made with incredibly comfortable soft-gel, the ear tips on Flyer offer a great seal for better sound – all with the long-lasting wear that you want.
• Find your fit, Love your sound: Choose an ear tip size that seals the ear and blocks sound. Pick a wing or fin that tucks comfortably and snugly into your ear. Test your fit by starting an activity, then change or mix and match sizes if necessary.

Stay motivated with high quality sound

Precision engineered for crisp audio, powerful bass and dynamic range, Flyer delivers sound that’s optimised for workouts and throughout the day.

• Superior components, Superior wireless sound: Precision engineered with high-quality components and an AAC Wireless Codec, Flyer delivers the premium sound you want – all without the wires.
• Choose different settings for different songs: Some songs just need a boost to bring them to life. Flyer lets you choose from two dynamic sound settings with the push of a button.
  • Signature: Classic, crisp sound that’s perfect for your commute, your workday, your workouts and more.
  • Power Boost: Amplify your bass, EQ and stereo feel with a setting enhanced by Waves technologies.
• **Only hear what matters :**With a solid in-ear seal and high-quality audio system, Flyer uses Passive Noise Isolation to reduce the distraction of outside noises to give you a cleaner sound.

An experience more effortless than ever

From six hours of play time to seamless connections with your favourite devices, the essential features make your experience better.

• A battery that keeps up with you: With up to six hours of playtime, Flyer has the battery life that you need to boost every workout and make the most of your day.
• Find motivation fast: Now you can say yes to last minute workouts and know that you’ve got the music to do it, because a quick charge of 15 minutes gives you a full hour of playtime.
• Seamlessly swap from one device to another: Flyer connects to two Bluetooth devices at once, so you can quickly swap from listening to music on your laptop to answering a call on your smartphone. Plus, it remembers up to eight devices, so you don’t have to deal with the hassle of re-pairing.
• Flyer takes your Fitbit Ionic experience to the next level: By automatically connecting to Fitbit Ionic, Flyer can take your workout experience to the next level with hands-free, phone-free music and more.
• Audio cues keep you in the know: Flyer makes listening easier by giving you audio prompts for battery life, song volume, incoming calls and new Bluetooth connections.

Make fitness fun for kids and the whole family with Fitbit Ace, the showerproof wristband made for ages 8+ that tracks and rewards steps, active minutes and sleep.

Find adventure in every step

• Tracks activity, day and night: Fitbit Ace tracks steps, active minutes and sleep and shows stats on a bright, easy-to-read display.
• Goal celebrations and badges: Children receive celebration messages when they hit their daily goals and collect virtual badges when they reach big milestones.
• Reminders to Move: Turn on these friendly reminders in the app to encourage kids to stay active all day.
• Helps kids move more: Ace motivates kids to reach 60 minutes of daily activity.

Designed for young, active lives:

• Water resistant
• Survives splashes and spills
• Battery life of up to five days
• 10 fun clock faces to choose from
• Adjustable band size

Keep the family connected in the app

Fitbit’s new family account feature makes it easy to see everyone’s progress while keeping information private.

One child account, two views

• Parents can check in: Under the family account, parents create an account for their child where they can view their kid’s activity.
• Kids can track their stats: Kids access their account through a secure Kid View, where they can see their progress, badges and more.

Spark friendly competition

• Step challenges: Children can go head-to-head with others in step challenges and compete to win virtual trophies.
• Compare with friends: Fitbit Ace lets children compare stats with their friends, right on their wrist!
• Messages & cheers: For extra motivation, kids can exchange messages and cheers with family members in the app.

Better sleep? Yes, please!

Good sleep habits can play a critical role in a child's health and well-being. Fitbit Ace lets you know if they’re getting the rest they need.

Gain insight into every night

• Track sleep duration and sleep schedule
• Set bedtime reminders in the app
• Set a silent vibrating alarm

Fitbit has reimagined Fitbit Charge HR™, its most popular fitness wristband that was the first to bring continuous, automatic heart rate to your wrist. With a new, sleek look and an easy-to-read display that is four times larger than its predecessor, Charge 2 brings an experience that is more engaging, motivating and personal to help you reach your goals.

Top features include:

• Innovations from PurePulse: Continuous heart rate tracking makes it easier to maximize workouts, better track calorie burn and get a picture of your overall health. Charge 2 advances health and fitness tracking with two new impactful features that are powered by your personal heart rate:
  • Get a snapshot of your cardio fitness level: Automatically find out how fit you are with a personalized cardio fitness level and score, based on your estimated VO2 Max, that are calculated using your user profile, heart rate and exercise data. Plus, get guidance to take action and improve your score over time by increasing exercise frequency, intensity, or by reaching a healthier weight.
  • Relax with guided breathing sessions: Charge 2 offers a relaxing mindfulness experience that calms your body and mind through personalized deep-breathing sessions called “Relax”. The beat-to-beat changes in your heart rate determine your personalized breathing rate for each experience. Two- and five-minute sessions display real-time heart rate visualizations, animations and vibrational cues to help you align each inhale and exhale with the guide, and find moments of calm throughout your day. Research has shown that developing a long-term guided breathing practice can have health benefits that include reducing stress and anxiety, and lowering blood pressure.
• Enhanced fitness experience: Get real-time, actionable exercise stats right on the display so you can make instant adjustments during your workouts and improve over time.
  • Multi-sport modes: Track specific workouts like runs, bike rides, weights, yoga and more, plus get post-exercise summaries and a detailed report of your activity in the Fitbit® app.
  • Connected GPS: Links your fitness wristband with the GPS in your smartphone to provide even more precise and actionable real-time stats, like pace and distance when you’re running, while recording a map of your route in the app.
  • Interval workout mode: Guides you in alternating periods of high-intensity exercise and recovery to maximize workouts like circuit training so you can stay focused on your workout.
• Smarter, easier all-day tracking: Advanced sensors make tracking your whole day effortless by automatically capturing all-day activity and sleep. SmartTrack™ automatic exercise recognition records everyday activities like walking, running, elliptical, and more with ease. Reminders to Move motivate you to stay active throughout the day.
• Sleek, new design: The modular design and easy-to-read tap-sensitive display is four times larger than Charge HR, letting you personalize a look that fits your style with interchangeable bands and clock faces – while keeping you connected with the smart notifications you need most.

Get a watch that gives you more with Fitbit Ionic – a motivating timepiece packed with personalised guidance and insights, your favourite songs and apps plus all the features that you love from Fitbit. This is the watch that you’ve been waiting for.

What's Included:

• Fitbit Ionic watch
• Classic wristbands (small and large)
• Charging cable

Sensors & Components:

• 3-axis accelerometer
• 3-axis gyroscope
• Optical heart rate monitor
• Altimeter
• Ambient light sensor
• Vibration motor
• Wi-Fi antenna (802.11 b/g/n)
• GPS
• NFC

Display:

• Touchscreen
• Colour LCD

Battery and Power:

Fitbit Ionic has a battery life of over 4 days with a GPS battery life up to 10 hours. Battery life and charge cycles vary with use, settings and other factors; actual results will vary. We recommend charging Fitbit Ionic every few days to ensure that you are always tracking.

• Battery type: Lithium-polymer
• Charge time (0-100%): Two hours
• Radio transceiver: Bluetooth 4.0

Memory:

• Saves 7 days of detailed motion data – minute by minute
• Saves daily totals for the last 30 days
• Stores heart rate data at one-second intervals during exercise tracking and at five-second intervals all other times

Water Resistance:

Fitbit Ionic is water resistant to 50 metres. After swimming or getting the band wet, we recommend drying the band because, as with any wearable device, it's best for your skin if the band is clean and dry. We do not recommend wearing Ionic in a hot tub or sauna.

Care:

If the band gets wet or if you sweat in it, remove and completely dry it before putting it back on. Give your wrist a rest by taking the band off every now and then.

Materials:

The Fitbit Ionic classic band is made of a flexible, durable elastomer material similar to that used in many sports watches, and includes an aluminium watch case and buckle.

Heart Rate:

Like all heart rate tracking technologies, accuracy is affected by physiology, location of device and different movements.

Environmental Requirements:

• Operating temperature: -10° to 60° C
• Maximum operating altitude: 9,144 metres

Syncing & Notifications:

Fitbit Ionic syncs automatically and wirelessly to computers and over 200 leading iOS, Android and Windows devices using Bluetooth LE wireless technology.

• Syncing range: Up to 6.1 m
• Certain features like smartphone notifications may require Android 5.0+.

Syncing requires Bluetooth LE and Internet connection. Windows 10 computers that do not have Bluetooth LE will need a wireless sync dongle in order to sync.

• Syncs with Mac OS X 10.6 and up, iPhone 4S and later, iPad 3 gen. and later, Android 4.4 and later and Windows 10 devices.
• Music control via Bluetooth Classic on Android and Windows devices. Music control via Bluetooth LE on iOS devices.

Features:

• Dynamic Personal Coaching: Start dynamic personal coaching on your wrist with on-screen guidance for every move and routines that adapt based on your feedback.
• Store and Play Music: Store and play more than 300 songs on your watch.
• Built-In GPS: See pace, distance and other key stats on display, while recording elevation climbed, split times and a map of your route.
• PurePulse Heart Rate: Get continuous, automatic, wrist-based heart rate and simplified heart rate zones.
• Water Resistant up to 50 M and Tracks Swims: Wear your watch in the pool or rain and use it to track swimming workouts with stats like lap counting, duration and calories burned.
• Multi-Day Battery: Battery life of over 4 days and up to 10 hours when using GPS, so you can track overnight without charging.
• Popular Apps: Get instant access to important information like weather or sports updates and popular apps like Strava.
• Payments: With a built-in NFC chip, you can use your credit and debit cards on the go, in any place that accepts contactless payments.
• Multi-Sport Modes: Track specific workouts in modes like Run, Bike or Weights to see real-time stats on screen and get post-workout summaries.
• SmartTrack: Automatically record selected exercises like running, biking and more, and see them saved in the Fitbit app.
• All-Day Activity: Track steps, heart rate, distance, calories burned, floors climbed, active minutes, hourly activity and stationary time.
• Smartphone Notifications: See call, text or calendar notifications on screen and get push notifications from your favourite apps. Available when your phone is nearby.
• Sleep Stages and Insights: See your time spent in light, deep and REM sleep stages and get personalised insights to help you improve.
• Accessory Bands: Use the quick release button to change your accessory bands to styles in leather and more.
• Syncs Wirelessly: Sync stats wirelessly and automatically to computers and over 200 leading iOS, Android and Windows devices.

This fun, simple clip records your steps taken, distance traveled and calories burned. Just tap the display to see your stats and the time of day.

All day activity

Turn everyday life into a path to fitness with Fitbit Zip, a simple device that tracks all-day activity like steps taken, distance traveled and calories burned.

Large tap display

Fitbit Zip’s simple, user-friendly display quickly takes you behind the scenes of your health. Give it a tap and Fitbit Zip’s smile will grow as your activity does.

Wireless Syncing

Fitbit Zip syncs your daily stats to your computer and 200+ leading devices, and shows your progress in easy-to-read charts and graphs, so you can see how small changes lead to a big impact.

Discreet, versatile wear

Fitbit Zip comfortably clips to your belt, pocket or bra, giving you the flexibility to wear it discreetly and keep your fitness journey confidential.

Long battery life

Fitbit Zip is powered by a watch battery that has a lifespan of 6 months (NOTE - battery life varies with use, settings and many other factors; actual results will vary) and is easy to replace. So you can forget about charging and focus on your next activity.

A seamless app experience from devices to dashboard

• See progress - View your progress and analyze your trends with easy-to-read charts and graphs.
• Compete in challenges - Invite friends and family to compete in activity challenges & on the leaderboard.
• Log food - Log food fast with a calorie estimator, meal shortcuts & expanded food database.
• Record workouts - Log workouts, track run and hike stats, map routes & see a monthly exercise calendar.
• Earn badges - get goal progress notifications & celebrate fitness milestones with badges.

Live your best life with Fitbit Versa – a health and fitness smartwatch that lasts 4+ days and features 24/7 heart rate, phone-free music, apps, coaching and more. Versa is an intuitive, empowering & approachable health and fitness smartwatch.

Make the most of every moment

Designed to be your personal health and fitness smartwatch, Versa does more than tell the time. It tells you how to make the most of it.

Know yourself, know your health

• Personal Fitbit Dashboard: From water to workouts, see all your stats, set goals & track progress in the Fitbit app.
• Sleep Tracking & Stages: Track time in light, deep and REM sleep stages & get insights about your night.
• Female Health Tracking: Turn on female health tracking to log periods, track your cycle and gauge ovulation. Coming soon.

Discover easy ways to improve your day

• Fitbit Today: See your daily stats and progress, plus personalised insights & goal reminders right on your smartwatch.
• Reminders To Move: Keep moving toward your goals with friendly reminders that encourage you to stay active throughout the day.
• Guided Breathing Session: Find moments of calm with guided breathing sessions that are personalised based on your heart rate.

Get guidance to reach your goals

Versa’s not just for show, it shows you the way to a more active life with features to help you track workouts, optimise your effort & stay motivated.

• PurePulse Heart Rate: Track all-day heart rate, resting heart rate & heart rate zones during workouts.
• Dynamic On-screen Workouts: Start personalised workouts on your wrist & get coached through every move.
• 15+ Exercise Modes: Use Swim, Run & other modes to see real-time stats while you exercise.
• Connected GPS: See pace & distance during runs or rides by connecting to your phone’s GPS.

Access the smart experiences that matter

Life’s about action, not distraction. So use Versa to run your day, streamline your schedule & stay connected to the important stuff.

Everything you need, one swipe away

• Store Songs & Deezer Playlists: Store and play 300+ songs on your watch — plus download your own or curated playlists from Deezer.
• Notifications & Quick Replies: Get call, calendar, text and app alerts. Send quick replies to messages (Android only – coming soon).
• Contactless Payments: Store and use credit cards right on your watch with Fitbit Pay.

Plus, more ways to make it personal

• Popular Apps: Download your favourite apps for fitness, finance, sports & more — including apps by developers or from Fitbit Labs.
• Clock Faces for Any Occasion: Give your screen your style by choosing a new clock face from the Fitbit app or developing your own.

Find Fitbit features you know & love

With long-lasting, 4+ day battery life and compatibility with iPhone, Android & Windows phones, Versa is made for everyone.

There’s more inspiration inside the app

• Global Community: Join an inspiring fitness community, share articles & add friends to keep you accountable.
• Challenges & Adventures: Stay motivated by starting solo step challenges or creating one with friends.

The Fitbit Aria Wi-Fi Smart Scale measures your weight, body fat percentage and body mass index (BMI) to provide a full picture of your weight trends. This Wi-Fi enabled scale helps you reach your weight goals by letting you set goals, track your progress effortlessly, and stay motivated each and every day

Get fit in style with Fitbit Blazea smart fitness watch that helps you maximize every workout and every day. With advanced technology in a versatile design, this revolutionary device is built to track your workouts, monitor your performance stats, and gauge your progress. PurePulse continuous heart rate and multi-sport modes enhance every exercise, while next-generation features like Connected GPS and FitStar workouts on your wrist help you take your fitness to the next level. All-day activity and sleep tracking and call, text & calendar notifications help you track your day with ease. And interchangeable band and frames and customizable clock faces on the hi-res color touchscreen let you personalize your style for every occasion. With all this and more, Fitbit Blaze has everything you need to reach your goals, packed into one sleek time piece.

Fitbit has enhanced its iconic and industry-defining tracker, Fitbit Flex, into an ultra-slim, swim-proof fitness wristband that can transform to fit your personal style with a variety of stylish new accessories. With smarter exercise features, Flex 2 effortlessly tracks your fitness and provides friendly motivation to help you stay active throughout your day.

Top features include:

• Ultra-slim, minimalist design: Now 30% smaller, Flex 2 features a removable tracker and interchangeable slim, classic fitness bands in seven colors that are perfect for every day, hitting the gym or going for a swim.
• Premium accessory options: Transform and customize Flex 2 in a variety of Fitbit-designed bracelets and pendants to best suit your style or activity. Choose from a range of luxe, premium mirror-finish bangles in silver stainless steel, and 22k-plated gold or rose gold stainless steel, or elegant lariat-style necklaces in silver stainless steel or 22k-plated gold stainless steel for an elevated look that fits seamlessly into your everyday life – from the office to a night out.
• Swim-proof and automatic swim tracking: As Fitbit’s first swim-proof wristband, Flex 2 is water resistant up to 50 meters, whether you’re in the shower, pool or ocean, and it automatically tracks your pool swims including laps, duration and calories burned in the Fitbit App.
• Effortless and automatic: Track your most important health and fitness stats, plus:
  • SmartTrack automatic exercise tracking recognizes select workouts (walks, runs, rides, elliptical, sports, aerobic workouts, and now swims).
  • Reminders to Move help you stay active with friendly reminders to reach mini hourly step goals and reduce stationary time.
  • Personalized weekly exercise goals to help you embrace a consistent routine and stay motivated.
• Smarter: A simple LED display uses color-coded lights to show progress toward your daily goal, and keeps you connected with call and text notifications.

Designer Collections for Flex 2

Fitbit continues to embrace strategic partnerships with fashion designers and brands to offer innovative and exciting designs that empower you to express your personal style while leading a healthy, active life. Designer collections will be available for Flex 2 from the following brands:

• PUBLIC SCHOOL: Blending aspirational runway fashion with edgy, urban street-style looks for approachable luxury accessories in styles that range from high-end bracelets to accessible sports bands that are both contemporary and sophisticated, available in 2017.
• Simply Vera Vera Wang for Kohl’s: Inspired by Vera Wang’s signature design philosophy and featuring materials such as metal and leather, this collection, available at Kohl’s stores nationwide and Kohls.com in winter 2016, includes classic, everyday accessories that balance modern design with sophisticated elegance for an effortless contemporary style.
• Tory Burch: With classic, bold, everyday pieces featuring Tory Burch’s signature open fretwork, stainless steel detailing and smooth leather straps, this collection will transform your tracker into a chic piece of jewelry, available in 2017.

Never stop moving with Fitbit Flex. Wear this slim, stylish device all the time and get the motivation you need to get out and be more active. It tracks steps, distance, and calories burned and shows you how youre stacking up against your daily goals. At night, it tracks your sleep cycle, helps you learn how to sleep better, and wakes you silently in the morning. Access your stats anytime on your computer, tablet, or from smartphones both iPhone and Android. Flex is your perfect companion, and stays with you everywhere - even in the shower.