Description

Fitbit has enhanced its iconic and industry-defining tracker, Fitbit Flex, into an ultra-slim, swim-proof fitness wristband that can transform to fit your personal style with a variety of stylish new accessories. With smarter exercise features, Flex 2 effortlessly tracks your fitness and provides friendly motivation to help you stay active throughout your day.

Top features include:

• Ultra-slim, minimalist design: Now 30% smaller, Flex 2 features a removable tracker and interchangeable slim, classic fitness bands in seven colors that are perfect for every day, hitting the gym or going for a swim.
• Premium accessory options: Transform and customize Flex 2 in a variety of Fitbit-designed bracelets and pendants to best suit your style or activity. Choose from a range of luxe, premium mirror-finish bangles in silver stainless steel, and 22k-plated gold or rose gold stainless steel, or elegant lariat-style necklaces in silver stainless steel or 22k-plated gold stainless steel for an elevated look that fits seamlessly into your everyday life – from the office to a night out.
• Swim-proof and automatic swim tracking: As Fitbit’s first swim-proof wristband, Flex 2 is water resistant up to 50 meters, whether you’re in the shower, pool or ocean, and it automatically tracks your pool swims including laps, duration and calories burned in the Fitbit App.
• Effortless and automatic: Track your most important health and fitness stats, plus:
  • SmartTrack automatic exercise tracking recognizes select workouts (walks, runs, rides, elliptical, sports, aerobic workouts, and now swims).
  • Reminders to Move help you stay active with friendly reminders to reach mini hourly step goals and reduce stationary time.
  • Personalized weekly exercise goals to help you embrace a consistent routine and stay motivated.
• Smarter: A simple LED display uses color-coded lights to show progress toward your daily goal, and keeps you connected with call and text notifications.

Designer Collections for Flex 2

Fitbit continues to embrace strategic partnerships with fashion designers and brands to offer innovative and exciting designs that empower you to express your personal style while leading a healthy, active life. Designer collections will be available for Flex 2 from the following brands:

• PUBLIC SCHOOL: Blending aspirational runway fashion with edgy, urban street-style looks for approachable luxury accessories in styles that range from high-end bracelets to accessible sports bands that are both contemporary and sophisticated, available in 2017.
• Simply Vera Vera Wang for Kohl’s: Inspired by Vera Wang’s signature design philosophy and featuring materials such as metal and leather, this collection, available at Kohl’s stores nationwide and Kohls.com in winter 2016, includes classic, everyday accessories that balance modern design with sophisticated elegance for an effortless contemporary style.
• Tory Burch: With classic, bold, everyday pieces featuring Tory Burch’s signature open fretwork, stainless steel detailing and smooth leather straps, this collection will transform your tracker into a chic piece of jewelry, available in 2017.